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Musings on thought leadership, marketing,
and the stories that bring us together.

Featured Content

The One-Week Experiement – and What It Taught Me

Hint: It involves timing, testing, and email metrics galore!

Oct 28, 2025

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4 min read

Your content isn't slow – I promise!

Good content builds momentum like interest in a savings account.

Sep 23, 2025

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4 min read

Swiping the Market Share

(You might already be doing this!)

Apr 3, 2025

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5 min read

Yes, You Need a Newsletter

I came up with 5 reasons why – but that's me toning it down!

Apr 17, 2025

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5 min read